Abstract
The goal of this paper is to examine the impact of a Super Supermarket(SSM) on consumers' choice of grocery retailers, by using the Consumer Panel Data from the Rural Development Administration. In particular, we empirically confirm whether the consumer’s response on the entry of SSM is systematically different according to the household characteristics. According to the results of this study, SSM's entry increases the household’s spending on the neighborhood retailers, such as the traditional market, instead of reducing the expenditure on the large discount stores. Moreover, such effect becomes stronger in the sample, which is composed of housewives, low-income households, or multi-person households.
Keyword: retail industry, household consumption behavior, super supermarket, neighborhood grocery store
Xiangdong Shen, Byungryul Bae,Chunzao Cui, Yoonok Kim
Abstract
This study examined the effect of self-congruence on emotional brand attachment. Self-congruence is divided into actual self-congruence and ideal self-congruence. The components of emotional brand attachment are classified as affection, passion, and connection. In order to verify the relationship between them, the product is classified into hedonic product (perfume) and utilitarian product (smartphone). Consumption value is divided into hedonic consumption value and utilitarian consumption value. As a result of the study, actual self-congruence and ideal self-congruence affected the components of emotional brand attachment. Actual self-congruence has more influence on emotional brand attachment than ideal self-congruence. Hedonic consumption value have moderating effects to the influentials relationships of effects of actual self-congruence and ideal self-congruence on emotional brand attachment. However, utilitarian consumption value showed only limited moderating effects of actual self-congruence and ideal self-congruence on emotional brand attachment. Based on these results, theoretical and managerial implications are described.
Keyword: actual self-congruence, ideal self-congruence, hedonic consumption value, utilitarian consumption value, emotional brand attachment
Abstract
The purpose of this study was to investigate the effect of Young entrepreneur’s Emotional Intelligence on the Entrepreneurial Efficacy, Entrepreneurial Intention. A data were collected from Young entrepreneur in university of the Seoul, the Kyeonggi Province and the Incheon Metropolitan City with the questionnaire. To test hypotheses, using SPSS Win 24.0 was conducted for 321 respondents as a sample collected. As the result of the analysis, First, among the Emotional Intelligence factors of a Young entrepreneur, self emotion understanding, emotion utilization and emotion control had a significant effect on the Entrepreneurial Efficacy, and other factors(other people emotion understanding) were not significant. This is a result of a Young entrepreneur's understanding of other people's moods and state of mind, but showing that it can't be linked with confidence that it can perform well in preparing for a start-up business. Second, it has been confirmed that the Entrepreneurial Efficacy has a significant effect on the Entrepreneurial Intention. This means that the Young entrepreneur’s confidence in starting their own businesses in the future is what they hope to do, to fulfill their desire to achieve and commercialize their ideas. Therefore, to improve the Entrepreneurial Efficacy, Young entrepreneur should be given the opportunity to experience various problems that occur in the business field and focus on the start-up education and training programs that develop confidence that they can do through problem resolution.
Keyword: Emotional Intelligence, Entrepreneurial Efficacy, Entrepreneurial Intention
JaeEun Lee, YongJae Gweon,JungMin Park ,Jaemin Cho
Abstract
This study examines whether a firm’s stock price returns are affected by corporate governance structures as well as ownership, capital and product market structures surrounding the global financial crisis. Apart from previous studies focusing mainly on ownership structures, this study uses more comprehensive governance-related data. Unlike previous studies, we find that firm characteristics such as whether a firm is a chaebol or not and the foreign ownership level do not have an influence on the decrease of firm value during the crisis period. Furthermore, there is little strong evidence that capital structure such as the level of foreign debt financing is significantly related to firm value during the economic downturn. In contrast, studies show that corporate governance is positively related with a firm’s stock returns where a firm with a good corporate governance has its agency problems eased, resulting in positive effect in stock returns. Our results argue that the role of corporate governance is more important factor for firm value relative to ownership and capital structures especially during the financial crisis period.
Keyword: Corporate governance, Stock returns, Global financial crisis, Capital structure, Ownership structure, Chaebol