Abstract
Recently, there is wide discussion about introducing the competitive environment in the railway market. By the policies toward the competitive market following the functional reform to separate the operating company from the infra structure manager in 2005, the Korean government aims to make the operating companies more competitive as well as the railway capacity utilized more efficiently. In our study, we survey the general allocation mechanism of transportation infra structure capacity and then scrutinize the airport slot allocation and railway capacity allocation mechanism in the European countries, which are being put into practice. And then, we present some considerations for efficient railway capacity allocation comparing the guidelines of Korean railway capacity allocation to those of European countries.
Keyword: Competitive environment, Slot allocation, Railway track capacity allocation, Auction
Hunsang Lee, Ilkon Kim, Yusang Kim
Abstract
The goal of enterprise is creating profits or maximizing enterprise values in a capitalistic society in the past. As time goes by, enterprise should contribute to the society where they belong. The result on this shifting makes the social enterprise. Social enterprises in Korea feature putting top priority on job creation and fostering the small business. So they are funded mainly by government and local government. In this system, social enterprise makes a little outputs showing the volume growth and value growth, but it may be asked whether they construct sustainable management system for many years. I try to come up with the solutions to the problems. Using the KONEX is more efficient than making the new social financial market to coexist between the fund demander and the fund suppliers. First, utilizing the KONEX as the intermediate connects government and private investment by funding each other. Second, directly listing the social enterprise through the KONEX helps raise much money and improve the industrial structure. Also, if government decreases direct grant and gives investors dividends, it will ensure stable investment for social enterprise to be given long term funds. Finally, operating the pre-KONEX incubator for social enterprise raises social enterprise"s awareness and growth potential to meet private investor with nominated advisor system. It is very difficult that social enterprise has stabilized in a capitalistic society accomplishing its purposes. Social financial market will be constructed by forming the independable market for social enterprise.
Keyword: Social Enterprise, Social Financial Market, KONEX
Nakhwan Choi, Jongwon Kim, Iktae Kim, Chonghei Lee
Abstract
This paper focuses on the roles of the trust in and aesthetics of the hospital information on the effects of Facebook hospital advertisements giving emphases on the hospital attributes on the intent to use such advertisements. To be more concrete for the study in the present paper, advertising attributes of hospitals through Facebook were divided into performance attribute, reliability attribute and hedonic attribute in a try to explore the influence of such advertisements upon the trust in and aesthetics of the hospital information in Facebook. It was also attempted in this study to investigate the impact of the attributes in the hospital’s Facebook upon the intent to use the hospital’s Facebook advertisements. From the experimental study, it was revealed that appeal of hospital’s Facebook by different attributes had different impacts respectively upon the use of information in hospital’s Facebook. In other words, it might be said that appeal by performance attribute could influence the trust in hospital information of Facebook, which in turn leads consumers to rely more intensively on the information through hospital’s Facebook. And it was clear that hedonic attribute exerts influence upon the aesthetics, resulting in the positive impact upon the use of the information through hospital’s Facebook. However the study has revealed that the reliability attribute of hospital in Facebook advertisement has little effect upon the trust in information about hospital in Facebook advertisement and intent to use such information.
Keyword: Hospital's facebook, Trust in information, Aesthetics of information, Hedonic attribute, Performance attribute, Reliability attribute
Abstract
As national R&D investment has increased, licensing fees of the product technologies also have increased rapidly. The licensing fees are supposed to be reinvested in new R&D projects or distributed to the researchers, as an incentive, who contributed to the successful R&D projects, and thus enhance the competitiveness of the national R&D efforts. However, the problem of royalty system and the immaturity of license management system of national R&D products have been pointed out many times. Many researchers seems to think the difference in the licensing fee systems of the public sector and the private sector is problematic. Specifically, they pointed out the lack of uniformity and forcibleness of royalty and difference in the collection and distribution system of the royalties. Hence, I would like to discuss about how to improve the licensing fee system, which currently operates differently under each of the government divisions, for more effective license fee reinvestment and thus, improving the national R&D productivity. In this research, I have looked into the problems of current national R&D license system and discussed about rationalization of the regulation on licensing fee, possible improvements on the collection, utilization and reinvestment system of the fee and strengthening follow up management of license.
Keyword: Technology transfer, Royalty system, License fee, Collect license fee, Follow up management of license
Wan Li, Hoyoung Hwang
Abstract
This thesis explores the laotzu’s philosophy from the leadership theory of modern ethics. Modern scholars put ethical leadership theory into two parts-conduct theory and character theory. Based on this point, this thesis not only debates the philosophy of Laotzu from conducting character and analysis the basic principle code of leaders, but also probes into charactering theory of Laotzu’s philosophy, figuring out the moralities and qualities of the leaders. This paper adopt the approach of documents research. According to the research, it has been recognized the basic ethnical principals of “govern by doing nothing that goes against nature”, “four things of not doing”, “three precious elements”, “getting the right point when achieving” through conducting respects. Besides, as leaders, they should contain the spirits of contributions, tolerance and discernment in the moral perspectives. From the conclusion of analysis, it has some enlightenments to the leaders. At the first, leaders are supposed to empower to their employees instead of commanding. Keeping modest and accepting others even they are fulfillment. In addition, exaggerating is violating. Moreover, preserving moral integrity and controlling greed should be contained. As a leader, he or she should possess high integrity through accepting and enduring others and also discovering the shortcoming of themselves.
Keyword: Laotzu's leadership, Ethical leadership, Tao De Ching, Govern by doing nothing that goes against nature
Wonhee Noh, Sujin Victoria Yeon, Maria Maslyukova, Youngwook Song
Abstract
This study investigates the relationship between cultural values and marketing ethical norms in Russia and South Korea. Hofstede’s national culture dimensions were employed to predict the cultural differences and to determine important insights into the relationship between cultural values and marketing ethics. Differences in the interpretation of the marketing ethical norms are expected to appear due to differences in cultural values between the two countries. Russia has higher level of power distance and lower level of long-term orientation compared to Korea. According to the results, Korean respondents has much stricter marketing ethics than Russian respondents, especially with the issues relating to price and distribution, information and contract, product and promotion. The findings indicated that the positive influence of collectivism on the levels of marketing ethical norms was visible solely in Korea. Uncertainty avoidance and long-term orientation had positive influence on the level of marketing ethics for both countries. It revealed that the relationship between masculinity and marketing ethical norms was not significant for both countries. Power distance negatively influences the level of marketing ethical norms for both countries. Such frameworks should provide guidelines in designing more effective and efficient strategies of international marketing and management, and for identifying differences in the perception of ethical norms across nations.
Keyword: culture, cultural values, marketing ethical norms, Russia, South Korea